WeChat Official Accounts are the equivalent of Facebook pages. This kind of account empowers organizations to officially use WeChat to promote their products or services, to send push notifications to their followers, to redirect to their website or e-commerce site, to use as a marketing tool such as interactive campaign or loyalty program and more.
Now all WeChat OA is based on the same backend and accessible to Chinese users, but the oversea version has only one type of account, which is the service account. It is best to access to advanced Official Account feature but only allows the account manager to broadcast one message per week. The basic features of WeChat OA are as follows: