WeChat Official Accounts are public accounts managed by brands, organizations, services. Creating an Official Account for your business will allow you to connect, engage and transact with your audience in a closed, one-to-one environment.
WHAT IS WECHAT OA
WeChat Official Accounts are the equivalent of Facebook pages. This kind of account empowers organizations to officially use WeChat to promote their products or services, to send push notifications to their followers, to redirect to their website or e-commerce site, to use as a marketing tool such as interactive campaign or loyalty program and more.
Now all WeChat OA is based on the same backend and accessible to Chinese users, but the oversea version has only one type of account, which is the service account. It is best to access to advanced Official Account feature but only allows the account manager to broadcast one message per week. The basic features of WeChat OA are as follows:
WECHAT OA FOR YOUR BUSINESS
WeChat Official Account has a wide array of tools you can use your business, and each of these can significantly contribute to your marketing strategy. Many companies are using WeChat OA as a marketing tool to promote themselves, especially targeting to Chinese customers. Quality creative content is necessary to hold audiences.
HOW TO MANAGE YOUR WECHAT OA
HOW TO OPEN A WECHAT OA
Registering a WeChat OA is NOT as straightforward and easy as with other social network platforms, but we are pleased to register and set up an OA for you, for a fee. If you consider that WeChat OA is suitable for your business, it is well worth the value, especially your business is targeting to Chinese customers.