Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience. RWD provides user a friendly environment with easy reading and navigation. The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.
Why Responsive Web Design
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. By rewarding sites that are mobile-friendly, Google is effectively penalizing those that are not, making responsive web design an important factor in SEO (search engine optimization) strategy plans.
Furthermore, One of the best things about a responsive website is that this approach gives you the best chance to support newer devices and screens in the future. Responsive sites are fluid, scaling up or down as needed to best fit the screens being used to access the site. This means that as new devices hit the market with screen sizes unlike what we have seen before, our responsive websites will already be prepared to meet those new devices with a design and experience best suited to whatever screen sizes they throw at us.
Every website, regardless of that site’s goals or the audience that it serves, will benefit from a display that works great across different screen sizes and on various devices. By ensuring that responsive web design is feature that you make a priority on all website projects
CONTENT IS LIKE WATER
“You put water into a cup it becomes the cup. You put water into a bottle it becomes the bottle. You put it in a teapot, it becomes the teapot.”
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